5 Website Mistakes Costing Louisville Businesses Customers (And How to Fix Them)
Your website is often the first impression potential customers have of your Louisville business. But if you're making these common mistakes, you could be losing customers before they even pick up the phone or walk through your door.
After reviewing dozens of local Louisville business websites, I've identified the top 5 mistakes that are costing businesses real money—and more importantly, how to fix them quickly.
1 Slow Loading Speed (3+ Seconds)
The Problem: 53% of mobile users abandon sites that take longer than 3 seconds to load. In Louisville's competitive market, if your website is slow, customers are clicking over to your competitors.
Common Causes:
- Oversized images that haven't been compressed
- Too many plugins or unnecessary code
- Poor hosting provider
The Fix:
Optimize all images before uploading, choose a fast hosting provider, and minimize unnecessary features. At Richardson Digital, we build websites that load in under 2 seconds—making sure your customers never have to wait.
2 No Clear Call-to-Action (CTA)
The Problem: Visitors land on your site and think "Now what?" If you don't tell people what to do next, they'll leave without taking action.
What This Looks Like:
- No "Contact Us" button on the homepage
- Hidden phone numbers or contact forms
- Vague messaging like "Learn More" instead of specific actions
The Fix:
Every page should have ONE clear action you want visitors to take: "Schedule a Free Consultation," "Call Now," "Get a Quote," etc. Make your phone number clickable on mobile and place contact buttons prominently on every page.
3 Not Mobile-Friendly
The Problem: Over 60% of web traffic comes from mobile devices. If your site doesn't work perfectly on phones, you're losing more than half your potential customers.
Warning Signs:
- Text is too small to read on mobile
- Buttons are too close together to tap accurately
- Content runs off the screen requiring horizontal scrolling
- Forms are difficult to fill out on mobile
The Fix:
Use responsive design that automatically adjusts to any screen size. Test your site on your phone regularly. All websites we build at Richardson Digital are mobile-first, ensuring they look and work perfectly on every device.
4 Missing or Outdated Information
The Problem: Nothing erodes trust faster than outdated information. If your site says "Summer 2022 Special" or has an old address, customers wonder if you're even still in business.
Critical Information That Must Be Current:
- Business hours (especially if they changed post-pandemic)
- Phone number and email address
- Pricing (if displayed)
- Services offered
- Team member photos and bios
The Fix:
Review your website every quarter and update any information that has changed. Set a calendar reminder for the first week of each quarter. Even better—work with a web designer who offers ongoing maintenance to keep everything fresh.
5 No Local SEO Optimization
The Problem: Your Louisville customers are searching for "plumber near me" or "Louisville [your service]"—but if your website isn't optimized for local search, they're finding your competitors instead.
Missing Elements:
- No mention of "Louisville" or your specific neighborhood on the site
- Google My Business listing not claimed or incomplete
- Missing business address and phone number
- Page titles and descriptions don't include location keywords
The Fix:
Naturally include "Louisville" and your neighborhood throughout your website content. Claim your Google My Business profile and keep it updated. Make sure your NAP (Name, Address, Phone) is consistent across your website and all online directories.
Ready to Fix Your Website?
At Richardson Digital, we specialize in building fast, professional websites for Louisville small businesses—without the agency price tag. Our straightforward pricing starts at just $150, and we deliver in 3-6 business days.
Every website we build is mobile-first, optimized for local SEO, and designed to convert visitors into customers. No confusing contracts, no hidden fees—just honest web design that works.
Let's Build Your Website the Right Way
Get a free consultation and see how we can help your Louisville business stand out online.